Responsibilities

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.
• Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
• Partners closely with internal stakeholders, agencies, community organizations, and cross-functional teams to ensure marketing efforts are culturally relevant, inclusive, and aligned with business objectives.
• Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI

Requirements

• Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• 7+ years of experience in marketing or other business-related field and management
• Strong analytical mindset with proven ability to turn insights into marketing action
• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Experience leading work through influence across cross-functional teams
• Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Working knowledge of CRM, performance measurement, and full funnel marketing strategy
• Excellent written and verbal communication skills

Preferred

• Master’s Degree preferred
• 7+ years experience in engaging diverse audiences across segments