Responsibilities

• Pricing Strategy & Packaging - Doing the deep work on pricing research - talking to customers, studying competitors, figuring out what people will actually pay for
• Pricing Strategy & Packaging - Design and iterate on pricing models and packaging tiers
• Pricing Strategy & Packaging - Build the business cases that align the founding team on pricing decisions
• Pricing Strategy & Packaging - Own pricing as a long-term discipline - adapting as we launch, scale, and expand into new asset classes
• ICP & Go-to-Market - Define and continuously refine the Ideal Customer Profile - who our early adopters actually are, and who they continue to be
• ICP & Go-to-Market - Translate ICP insights into targeting, messaging, and acquisition strategy
• ICP & Go-to-Market - Partner with engineering to ensure the product experience reflects what we learn about the customer
• Growth Strategy & Execution - Build and own the growth model - experiment, iterate, and act
• Growth Strategy & Execution - Identify and prioritize acquisition channels for a consumer fintech product from scratch

Requirements

• 4–6 years of experience spanning pricing strategy, GTM, growth, or revenue operations - ideally across both a structured environment (consulting, investment banking) and a hands-on operator role
• Deep familiarity with consumer fintech - the products, the economics, and the customers
• Strong analytical foundation - you can build a pricing model and a willingness-to-pay framework from scratch
• Experience taking a product to market, not just advising on how it should be done
• Clear, direct communicator who can translate complex analysis into decisions
• Someone who operates with urgency and ownership - this is a small team

Preferred

• You personally invest - in equities, crypto, or both and you have strong opinions about the experience
• You are active in retail investing communities and understand what drives that culture
• You have worked directly on pricing or monetization for a subscription or usage-based consumer product
• You have experience with new asset class expansion or international pricing

Benefits

• We take care of the people who build with us: 100% health insurance coverage (50% for dependents), unlimited PTO, a $2,000 annual AI learning stipend, 401k, and an on-site chef for those working out of the office.