Responsibilities

• Freemium to Paid Conversion — Develop and execute strategies to convert existing mobile app users into paid subscribers. This includes improving upgrade flows, identifying behavioral triggers for subscription offers, and optimizing how premium features are presented to users.
• Mobile App Lifecycle Marketing — Design lifecycle engagement programs across mobile channels including: in-app messaging, push notifications, upgrade prompts, feature adoption campaigns, lifecycle email engagement; Partner with Product teams to implement lifecycle messaging and engagement strategies within the Tapo and Kasa mobile apps.
• Experimentation & Growth Optimization — Own experimentation initiatives that improve subscription performance, including: paywall optimization, free trial campaigns, feature messaging and positioning, pricing presentation tests; Run A/B tests and analyze results to continuously improve subscription conversion and engagement.
• Retention & Subscriber Engagement — Develop programs that improve: subscriber retention, feature usage, renewal rates, customer lifetime value
• Data & Performance Insights — Monitor and analyze key performance metrics including: subscription attach rate, trial-to-paid conversion, churn rate, ARPU and LTV; Translate insights into actionable growth initiatives

Requirements

• Bachelor's degree in Business, Marketing, or a related field, required
• 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
• Experience working with freemium or subscription-based products
• Experience converting existing users into paid subscribers
• Experience working with mobile apps or digital platforms
• Demonstrated ability to drive measurable growth outcomes

Preferred

• Experience with lifecycle marketing and mobile analytics platforms such as: Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
• Experience running A/B testing and experimentation programs
• Candidates may come from industries such as: consumer technology, smart home / IoT, mobile subscription apps, SaaS platforms, streaming or digital services, connected device ecosystems

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay review
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time