Responsibilities

• Follow Davenport University branding and social media guidelines.
• Develop and maintain the Mid-Michigan GEAR UP website.
• Manage and maintain MMGU social media accounts, including Facebook and Instagram.
• Create, curate, and publish engaging content, including graphics, photos, videos, and written communications.
• Promote GEAR UP events, student success stories, college and career readiness activities, and program opportunities.
• Collaborate with Davenport University staff, Lansing School District, Ypsilanti Community Schools, and Muskegon Heights Public School Academy System, Graduation Coaches, and GEAR UP leadership to support communication and outreach efforts.
• Develop outreach materials, informational flyers, and promotional content.
• Assist with marketing and enrollment efforts for camps, workshops, and special events.
• Track social media engagement and recommend strategies to increase program visibility.
• Stay current on emerging social media trends, tools, and best practices.

Requirements

• Current Davenport University student in good academic standing (3.0+ GPA)
• Strong written and verbal communication skills
• Experience with social media platforms, including Facebook and Instagram
• Familiarity with website content management and digital communications
• Strong organizational and time management skills
• Ability to work independently and collaboratively with multiple stakeholders
• Interest in marketing, communications, education, or related fields
• Ability to travel periodically to partner school districts and GEAR UP events.
• Reliable transportation is preferred to support travel to program activities located within Lansing School District, Ypsilanti Community Schools, and Muskegon Heights Public School Academy System.