Responsibilities

• Digital, Social & Brand Marketing: Lead overall social media strategy and manage the brand persona and voice across Instagram, TikTok, YouTube, Facebook, X, and emerging channels
• Own the digital marketing calendar, planning, and forecasting; build and optimize email campaigns, website content, SEO, and social analytics
• Execute real-time content capture at activations and culturally relevant moments; brief and collaborate with internal and external creative teams
• Use social performance metrics and creative analytics to inform content strategy and optimization
• Go-to-Market, Acquisition & Partnership Marketing: Develop and execute integrated campaigns for product launches, services (e.g., device care/protection programs), and carrier/channel go-to-market playbooks
• Drive customer acquisition, engagement, and retention strategies; monitor campaign performance and ROI and provide actionable insights
• Lead end-to-end partnership marketing and sponsorship initiatives; negotiate commercial terms and contracts with major media and internet brands
• Collaborate cross-functionally with Product Management, Sales, Business Planning, Legal, Finance, Compliance, Procurement, and Creative Services
• Create internal and external communications articulating value propositions and channel strategies; support local and regional programs
• Consumer Insights & Marketing Analytics: Lead quantitative and qualitative research including brand tracking, segmentation, concept testing, surveys, and conjoint analysis

Requirements

• Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or related field
• 5–10+ years of hands-on experience in digital marketing, brand/social media marketing, go-to-market, partnership marketing, market research/consumer insights, or marketing analytics
• Proven track record of developing and executing successful multi-channel marketing campaigns with measurable results
• Strong analytical skills with the ability to interpret data and drive decision-making; experience with Google Analytics, BI/dashboard tools, and marketing automation platforms
• Experience in mobile, consumer electronics, technology, media/entertainment, device protection, or CPG industry preferred
• Strong stakeholder management, negotiation, and cross-functional collaboration skills; agency experience a plus
• Excellent written and verbal communication and presentation skills; self-starter able to work independently and manage multiple projects in a fast-paced environment

Preferred

• Platform experience a plus: Sprinklr, Braze, Meta Business Manager, Buffer, Social Suites, Adobe Creative Suite, survey tools (Qualtrics, etc.)
• Agency experience a plus
• Proficiency in AI tools for marketing a plus

Benefits

• Medical Insurance (Health, Dental & Vision)
• 401(k)
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry-leading company
• Opportunities for career advancement