MGR, UNIT MARKETING - CENTRAL MICHIGAN UNIVERSITY - MOUNT PLEASANT, MI at Compass Group | Mount Pleasant, MI | $55K/yr – $70K/yr

Compass Group

MGR, UNIT MARKETING - CENTRAL MICHIGAN UNIVERSITY - MOUNT PLEASANT, MI

Mount Pleasant, MI (On-site)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own campus marketing by leading the annual plan, budget, and cross-campus campaigns that drive sales across dining, retail, catering, and events.

Own the campus marketing plan and budget and align initiatives with sales goals across meal plans, retail, residential, and catering.
Lead promotions, awareness campaigns, and digital strategy to boost resident dining, concessions, and campus programs.
Coordinate consumer research, ROI tracking, and cross‑department collaboration to continuously improve services and campaigns.

Job Description

Responsibilities

Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
Manage and complete the dining brand's digital strategy
Coordinate consumer feedback programs and analyze results to improve services
Establish and maintain merchandising standards
Present to various campus departments and student groups throughout the year
Collaborate with campus departments on ongoing and new campaigns
Supervise Student Success interns or sales ambassador teams

Requirements

Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
Strong organizational, time management, and communication skills, both verbal and written
Ability to present to large groups
Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
Experience with social media tactics to improve brand awareness
Graphic design skills using Adobe Creative Suite are a plus

Preferred

Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
Strong organizational, time management, and communication skills, both verbal and written
Ability to present to large groups
Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
Experience with social media tactics to improve brand awareness
Graphic design skills using Adobe Creative Suite are a plus

Benefits

Medical
Dental
Vision
Life Insurance/ AD
Disability Insurance
Retirement Plan
Paid Time Off
Holiday Time Off (varies by site/state)
Associate Shopping Program
Health and Wellness Programs

Compass Group

3.4 Glassdoor

Compass Group PLC is a world leading food and support services company, which serves meals to millions of people in c.30 countries and employs and engages more than 580,000 people globally. The Company specialises in providing food and a range of support services across the core sectors of Business & Industry, Healthcare & Senior Living, Education, Sports & Leisure and Defence, Offshore & Remote, with an established brand portfolio.

Founded in 1941

Chertsey, Surrey, GB

60K employees (794 in marketing)

www.compass-group.com

59% recommend to a friend

67% CEO approval