Mgr, Shopper Marketing

USA (Remote)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 11 days ago

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Job Summary

Own and coordinate Monster’s shopper and brand marketing across accounts and regions, translating strategy into actionable customer plans, with a focus on promotions, branding, and performance measurement.

Own cross-account marketing coordination across accounts and regions
Translate national brand strategies into actionable customer marketing plans and sales tactics
Drive consumer promotions, branding standards, and data-driven ROI analysis

Job Description

Responsibilities

Support in commercial and bottler communication serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions with the ability to leverage retailer and brand strategies to new product launches, exclusive items, product re‐launches, sampling programs, summer and winter programs, price promotions and custom consumer promotions.
Assist in the development of annual business plans using category, shopper, and retailer specific data by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.
Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in store‐activations working with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in‐market launches where applicable.
Support consumer promotions, timely managing full process (planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment Monster creative process, printing etc.) and reporting post‐promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment).
Participate in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership to shopper behavior‐based decision making, adding value to current customer/shopper marketing processes.
Collaborate with joint business planning and national programs to retailers in collaboration with digital teams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.

Requirements

Prefer a Bachelor's Degree in the field of ‐‐ Business, Marketing or related field of study.
More than 5 years of experience in Field Marketing and Brand Management in the beverage/packaged goods industry.

Monster Energy

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. Monster Energy is an affirmative action and equal opportunity employer.Monster Energy is aware of recruiting scams targeting jobseekers with fake job postings or seemingly legitimate job postings with false pay ranges. Please note that Monster Energy does not ask our candidates to download apps or make any form of payment(s) to be considered for jobs. Monster Energy works with applicants through our careers page and monsterenergy.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information on our Monster Energy careers page and contact us directly with any questions at contacthr@monsterenergy.com.

Founded in 2002

Corona, California, USA

6.4K employees (1,467 in marketing)

www.monsterenergy.com