Mgr Marketing Communications at NiSource | Columbus, OH | $114K/yr – $170K/yr

NiSource

Mgr Marketing Communications

Columbus, OH (On-site)

$114K/yr – $170K/yrManager7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own omnichannel customer marketing with clear ownership of adoption, acquisition and cross-functional alignment across products and services.

Growth & Campaign Leadership: Own multi-channel plans, on-time delivery, and ROI tracking across campaigns.
Team & Capability Building: Coach dispersed teams, provide feedback, and keep direction sharp in a fast changing environment.
Data-Driven Optimization: Use real-time metrics to inform strategy and amplify impact with partners.

Job Description

Manages a team responsible for omnichannel customer marketing, education and awareness efforts; drives adoption and achieves corporate acquisition goals in products, services and offerings.
Delivering results across multiple companies while partnering with Legal and Regulatory experts to ensure compliance
Provides opportunities for all employees to reach their maximum potential; Contributes through coaching, timely feedback and clarity of purpose and direction; Builds a team of talented specialists that can navigate a fast-paced environment with the potential for frequent course changes
Manages and delivers on time and within budget the conception, development and implementation of marketing plans to drive customer acquisition and maximize spend for products, services, programs and offerings; Collaborates closely with business partners to ensure the most effective and robust plans are in place
Leads the research and development of marketing strategies for any new products, services, programs and offerings
Manages the internal development and implementation of all collateral materials for omnichannel approach, including, but not limited to, graphic design, website campaign pages and banners, customer emails and electronic newsletters, bill inserts, printed newsletters, brochures and factsheets, advertisements, social media (organic and paid), and related photography and videography
Manages the multi-media and marketing campaign vendor strategy, including identification, oversight, selection and optimization of use for efficiency and alignment
Collaborates with key business partners on specific needs to determine and develop their branding and marketing objectives and other graphic design needs; Develops and executes robust plans to meet the business partners needs while working towards the corporation’s current business goals and objectives
Leverages metrics from internally developed campaigns and third-party vendors to measure effectiveness, success and return on investment; Analyzes results in comparison to budget to find which campaigns are most effective; Translates results into actionable insights; Capitalizes on data and results to drive strategy and make campaign decisions; Takes advantage of real-time metrics to optimize customer engagement and action
Proactively identifies and explores present and future trends and influences within the energy industry and beyond, keeping current with latest technologies, research and advertising medium options and channels
Cultivates business relationships with other utilities and industries to identify and adapt best practices

NiSource

3.3 Glassdoor

NiSource (NYSE: NI) helps energize the lives of its nearly 4 million natural gas and electric customers across six states. Our local utilities – Columbia Gas and NIPSCO – ensure that customers receive safe, reliable and affordable natural gas and electric service each and every day. Our business plan is focused on proactively investing in our energy infrastructure – approximately $1.4 billion a year – to ensure we meet and improve upon our customer commitments for the next 100 years. We employ more than 7,000 of our neighbors who are actively engaged in the communities we’re privileged to serve, making them great places to live and call home. NiSource is headquartered in Merrillville, Indiana – about 35 miles from Chicago – and we maintain a significant corporate presence in Columbus, Ohio. Our utility operations also span Kentucky, Maryland, Pennsylvania and Virginia.

Founded in 1912

Merrillville, Indiana, USA

6.5K employees

www.nisource.com

42% recommend to a friend

44% CEO approval