Responsibilities

• Lead, develop and manage a team of email marketers
• Primarily responsible for development and execution of email, SMS, and Push communications from end-to-end
• Drive the organization’s reach through awareness, consideration, acquisition, retention, transactional, and onboarding initiatives
• Works closely with cross-functional teams to create, execute, and measure integrated email programs to drive the business
• Partner with marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timelines and increase efficiency
• Refine segmentation strategies and enhance targeting based on data driven results
• Conceptualize and initiate tests to continually improve key metrics across programs
• Assist in the development of analytics dashboards and analyze campaign metrics to drive day-to-day business decisions and determine future initiatives
• Identify and deliver process improvements to increase speed to market
• Work closely with IT to resolve issues, data flows or other discrepancies

Requirements

• Bachelor's degree or equivalent work experience
• 5+ years related experience
• Experience building content, creating journey automations, and audience definition
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction
• Ability to innovate and drive efficiencies that increase impact
• Excellent project management skills
• Ability to manage both creative requirements and operational needs

Preferred

• 1+ years Salesforce (or comparable platform) administrator experience
• Salesforce (or comparable platform) Certified Marketing Cloud Email Specialist Certification
• Salesforce Certified Administrator Certification
• Salesforce Certified Marketing Cloud Consultant Certification
• Experience with enterprise analytics platforms such as Google and SQL

Benefits

• Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
• Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
• Flexible Spending Plans
• Health Savings Plan with employer contribution (for eligible participants)
• 401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
• Company paid Short and Long-term Disability Insurance
• Company paid Life Insurance and AD&D insurance with the option to buy up
• Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
• Paid Holidays: 12 holidays
• Personal days: 3 (prorated based on hire date)