Mgr - Digital Market & Growth

New York, USA (On-site)

$95K/yr – $115K/yrManagerFull time

Posted 9 days ago

Job Summary

The role owns the end‑to‑end digital marketing program, guiding strategy, growth initiatives, and integrated campaigns while steering website and marketing-technology efforts to boost brand awareness, engagement, and lead generation.

  • Own strategy and annual plans to support cross‑functional product and brand initiatives.
  • Lead digital campaigns, launches, and demand-generation efforts for B2B and B2C audiences.
  • Manage company websites and marketing tech platforms to optimize performance.

Job Description

Responsibilities

  • Digital Marketing Strategy & Growth
  • - Develop and execute a comprehensive digital marketing strategy aligned with company growth objectives.
  • - Create annual digital marketing plans supporting Consumer Products, Foodservice, and Corporate Brand initiatives.
  • - Identify opportunities to increase brand awareness, customer engagement, lead generation, and business growth.
  • - Stay current on emerging digital marketing trends, AI technologies, and innovative marketing strategies.
  • Digital Campaigns & Demand Generation
  • - Lead the development, execution, and optimization of integrated digital marketing campaigns.
  • - Support product launches, promotional campaigns, shopper marketing initiatives, and seasonal programs.
  • - Develop targeted digital strategies for both B2B and B2C audiences.
  • - Drive customer acquisition, engagement, and retention through digital marketing initiatives.
Rosina Food Products, Inc. logo

Rosina Food Products, Inc.

Our mission is to be a flexible and innovative frozen specialty food products manufacturer providing exceptional quality and service.We will focus on on developing and maintaining strong relationships with our associates, customers, suppliers and community in an environment that fosters mutual success and respect.

Founded in 1963
Buffalo, New York, USA
324 employees (22 in marketing)

Salaries

Posted range

$95K/yr – $115K/yr

Taken straight from the job posting.

The middle of this range ($105K) is in line with the median base salary for Growth Marketing Manager roles in the United States ($108K).

Growth Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $90K and $120K. Based on 277 salaries.

See all Rosina Food Products, Inc. salaries

Marketing Team

Marketing Team Size
22 (7% of company)
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
29.2%
Direct
47.8%
Referral
6.2%
Social
15.3%
Paid
1.4%

Headcount Trend

Current headcount: ~324
Rosina Food Products, Inc. logo

Mgr - Digital Market & Growth

Rosina Food Products, Inc. · New York, USA · On-site