Responsibilities

• Content Creation: Responsible for the hands-on creation of high-quality, engaging, platform-specific content for Facebook and Instagram, using trends, analytics, and established strategic direction from the VP of Content Strategy and the Director of Social Media to grow the accounts and meet performance targets.
• Scheduling and Publishing : Using social media management tools to schedule approved posts at designated times to reach the target audience.
• Analytics and Reporting : Monitoring the performance of social media posts using analytics tools. This involves tracking metrics such as engagement, reach, and conversion rates, and using this data to refine strategies as directed to meet targets.
• Trend Monitoring : Keeping up with social media trends, platform updates, and industry news to ensure the brand remains relevant and utilizes new opportunities for engagement. Weekly presentation of statistics/trends will be required based on established format.
• Organic Campaign Management : Executing social media organic campaigns in alignment with VP of Content Strategy to promote products, services, or events.

Requirements

• 3 years as a Social Media Specialist (or similar role) managing META accounts (Facebook/Instagram) accounts with 100,000+ followers per account , including experience with a personal brand account
• Demonstrated ability in strong copywriting for educational brand
• Track record of translating senior leadership direction into clear priorities, including re-prioritizing quickly when strategy shifts
• Analytical mindset with a demonstrated ability to set audience growth metrics (size + engagement), interpret performance data, and turn it into next-step action plans and KPI-driven results
• Basic graphic design skills with a strong eye for visual/aesthetic content
• Detail-oriented with strong organizational skills, and multi-tasking ability in a fast-paced, quickly changing environment

Preferred

• Experience coordinating with remote or distributed team members, keeping output aligned across specialized roles (writers, designers, schedulers) and skilled at giving constructive feedback on creative output using a defined brand voice

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance