Company Description

Persist Brands is a direct-to-consumer eCommerce company that specializes in building and scaling high-performance brands across industries such as apparel, beauty, wellness, and lifestyle. By leveraging performance marketing, rigorous data analysis, creative testing, and efficient operations, Persist Brands creates scalable and impactful consumer products. The company thrives on speed, optimization, and innovation while driving revenue growth and enhancing customer experiences. Persist Brands seeks ambitious and results-oriented individuals eager to contribute to a fast-paced, data-driven environment.

Role Description

We're looking for a Media Buyer who understands how to scale eCommerce offers on Meta aggressively.

You are in the accounts every day. Launching campaigns, testing audiences, adjusting bids, troubleshooting delivery issues, analyzing performance, and scaling what works. You're not setting things up and checking back in a week, you're actively managing, optimizing, and pushing performance forward daily across multiple client accounts.

You'll report directly to the Head of Media, who sets the overarching strategy and manages the media buying function across the agency. Your job is to execute at a high level, take the strategic direction and run with it, bring your own insights and recommendations to the table, and own the day-to-day performance of every account in your portfolio.

You'll work closely with the creative team to communicate what's performing, what's fatiguing, and what creative assets you need next. The feedback loop between media buying and creative is how this agency operates, you're a critical part of that engine.

What You'll Do:

• Manage and optimize paid media campaigns daily across Meta (Facebook/Instagram).
• Own the day-to-day execution: campaign builds, audience targeting, bid management, budget pacing, A/B testing, and performance troubleshooting across all platforms.
• Hit and exceed client acquisition targets: CPA, ROAS, CAC, and spend efficiency goals across every account in your portfolio.
• Analyze campaign performance data, identify trends, and make optimization decisions based on real numbers, not gut feelings.
• Build and execute creative testing frameworks: test hooks, angles, formats, and variations, then communicate winning patterns to the creative team.
• Provide clear performance feedback to the creative team: what assets are working, what's dying, what to produce next.
• Manage conversion tracking, pixel health, and attribution setup across client accounts to ensure data accuracy.
• Report on account performance to the Head of Media and Client Success team with clear insights, not just data dumps. What happened, why, and what you're doing about it.
• Stay current on platform updates, algorithm changes, new ad formats, and AI-powered bidding tools across Meta.

What We're Looking For:

• 2-5 years of hands-on experience buying paid media for DTC / ecommerce brands, you've managed real budgets and driven measurable results.
• Strong platform expertise across Meta Ads Manager. You know campaign architecture, audience strategy, bidding mechanics, and troubleshooting at an advanced level.
• You've managed multiple accounts simultaneously and know how to prioritize your time across a portfolio without letting any account slip.
• Strong analytical skills, you can pull insights from platform data and reporting tools to make smart optimization decisions quickly.
• Experience with structured creative testing, you understand how to test hooks, angles, and formats systematically, not randomly.
• You understand the relationship between media buying and creative output. You can clearly articulate what the creative team needs to build based on what you're seeing in the data.
• Experience with conversion tracking, pixel implementation, and attribution, you know how to make sure the data you're optimizing against is actually accurate.
• High ownership mentality, you don't wait to be told an account is underperforming. You catch it, diagnose it, and fix it before anyone has to ask.

Deal-Breakers:

• You've only run one brand's account, we need someone comfortable managing a multi-account portfolio across different verticals.
• You can't articulate why something isn't working beyond "the algorithm", we need analytical thinkers who dig into the data.
• You treat creativity as someone else's problem, the media buying and creative feedback loop is non-negotiable here.
• You need to be reminded to check on your accounts, this role requires daily, proactive management.