Responsibilities

• Build, manage, and optimize Facebook and Instagram campaigns across services and local markets.
• Manage budgets, monitor performance, and scale campaigns that deliver qualified leads and appointments.
• Develop and test creative angles, hooks, ad copy, statics, video concepts, and landing-page improvements.
• Use CRM and appointment data to understand lead quality and identify where the acquisition process needs improvement.
• Maintain accurate tracking, attribution, and reporting, and communicate clear priorities to the team.

Requirements

• At least three years of hands-on Meta media-buying experience.
• Demonstrated results in B2C lead generation, DTC/e-commerce, or publisher/affiliate acquisition.
• Direct ownership of campaign execution, budgets, testing, and optimization.
• Strong understanding of acquisition costs, conversion rates, lead quality, and profitability.
• Working knowledge of Meta Pixel, Conversions API, UTMs, and CRM attribution.
• Clear communication, reliable follow-through, and the ability to work independently.

Preferred

• Experience with home-service lead generation, pay-per-lead or pay-per-appointment models, GoHighLevel, and LeadCapture.io is a strong advantage.
• Publisher experience involving traffic costs, lead acceptance, revenue per lead, and margin is especially relevant.