Responsibilities

• Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram.
• Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency.
• Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance.
• Own platform creative strategy, using performance insights to identify opportunities and develop new concepts.
• Brief and guide creative development, partnering with creative strategists and editors to bring strategy to life and improve performance.
• Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviors, and emerging opportunities.
• Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems.
• Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends.

Requirements

• 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands.
• Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of CAC, LTV, retention, churn, and payback period.
• A proven track record of scaling profitable campaigns while managing meaningful advertising budgets.
• Experience owning a Meta account end-to-end, from strategy through execution and optimization.
• Exceptional analytical skills and genuine curiosity for solving performance problems.
• Strong understanding of performance marketing metrics and how they connect to overall business growth.
• Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone, with an understanding of customer quality, retention, and long-term profitability.
• Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus).
• Strong creative instincts and an understanding of what makes effective direct-response advertising.
• Ability to translate performance insights into actionable creative feedback that improves future campaigns.

Preferred

• Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands..
• Experience working within high-growth ecommerce companies..
• Experience with AI-driven campaign optimization and emergingGoogle advertising technologies..
• Familiarity with creative testing frameworks and direct-response marketing..
• A passion for regenerative agriculture, nutrient-dense food, health, or wellness.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) company-paid holidays each year & two (2) floating holidays
• Paid parental leave after 6 months of service for eligible employees
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• Referral bonuses up to $1,500 when you refer great people who join our team
• 401(k) or Roth Plans with up to a 4% company match after one year of service
• $300 Paleovalley Monthly product stipend for full-time employees