We’re looking for a results-driven Meta Ads Specialist to join our team on a contract basis. This role is fully remote and requires someone who can jump in quickly, take ownership of campaigns, and drive measurable performance across Meta platforms (Facebook & Instagram).

About the Role

As our Meta Ads Specialist, you’ll be responsible for planning, launching, and optimizing paid social campaigns that directly impact client growth. You’ll work closely with our internal team to align ad strategy with broader marketing goals, ensuring campaigns are not only live—but performing.

This role plays a key part in our client delivery team. You’ll collaborate with account managers, creatives, and leadership to ensure paid media efforts align with overall marketing strategies. Your work will directly influence client results, retention, and growth.

Responsibilities

• Plan, build, and manage Meta ad campaigns across Facebook and Instagram
• Conduct audience research and develop targeting strategies to maximize performance
• Monitor campaign performance and make ongoing optimizations to improve KPIs
• Analyze data and provide clear, actionable insights and reporting
• Test ad creatives, copy, and landing pages to improve conversion rates
• Manage and allocate budgets effectively to achieve campaign goals
• Collaborate with internal teams to align messaging and campaign strategy
• Stay up-to-date with Meta platform updates, trends, and best practices

Qualifications

• Proven experience managing Meta (Facebook/Instagram) ad campaigns
• Strong understanding of performance metrics such as CPC, CPA, CTR, and ROAS
• Experience with Ads Manager, Pixel tracking, and conversion tracking setup
• Analytical mindset with the ability to interpret data and make informed decisions
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Experience working in a remote or contract capacity is a plus 

Details

• Contract role
• Fully remote
• Immediate start