Responsibilities

• Plan, build, launch and optimize our Meta (Facebook and Instagram) ad campaigns end to end
• Own audience targeting, creative testing, and budget allocation
• Write and iterate on ad copy and angles, and brief or create simple creatives
• Track performance and report clearly on what is working, what is not, and what to do next
• Improve our funnel from ad click to signup, working closely with the rest of the team
• Experiment with new angles, audiences and formats to find what converts for a crypto admin tool

Requirements

• Proven hands-on experience with Meta Ads (Facebook and Instagram)
• A track record of running and improving paid campaigns, ideally with measurable results
• Comfort with audiences, A/B testing, pixel/conversion tracking, and reading the data
• Good written and spoken English
• Self-starting and comfortable owning your channel in an early-stage product

Preferred

• Bonus: experience with fintech, crypto, or B2B/SaaS audiences

Benefits

• Equity after a 6-month probation period
• Remote or hybrid, work in the way that suits you
• Up to 32 hours per week
• Full ownership of our paid acquisition channel
• A real say in how we grow, with fast decisions and no bureaucracy
• The chance to build paid growth for a product from the ground up