Meta Ads Specialist & Growth Marketer (Part-Time / Side Hustle) – College Sports Focus

St. Petersburg, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own Meta Ads Manager end to end with audience-driven concepting and budget scaling for athlete-centric campaigns.

Own the account setup, structure, and pacing to maximize ROAS.
Shape ad concepts for athletes, parents, and coaches and test leanly before scaling.
Regularly audit campaigns, optimize bids and audiences, and drive budget efficiency.

Take full ownership of our Meta Ads Manager account—handling setup, structuring, budgeting, and scaling.
Brainstorm, hook, and map out compelling ad concepts targeted directly at our audience (athletes, parents, and coaches).
Regularly audit past performance to figure out exactly what’s working, what’s bleeding cash, and where the low-hanging fruit is.
Continuously track key performance indicators (ROAS, CAC, CTR) and aggressively optimize bids, audiences, and creatives to maximize budget efficiency.
Run smart, lean tests to prove concepts before scaling spend.

You live in the St. Petersburg / Tampa Bay area and are available for occasional syncs.
You have a deep understanding of or passion for college sports, athletic recruiting, or the student-athlete journey.
You already know your way around Meta Ads Manager. You understand custom audiences, pixel tracking, lookalikes, and CBO/ABO strategies.
You don’t need a micromanager. You see a problem, audit it, propose the strategy, and execute.
You can analyze a spreadsheet to see why a campaign is failing, but you also know what kind of visual hook makes a user stop scrolling.