Responsibilities

• Take full ownership of our Meta Ads Manager account—handling setup, structuring, budgeting, and scaling.
• Brainstorm, hook, and map out compelling ad concepts targeted directly at our audience (athletes, parents, and coaches).
• Regularly audit past performance to figure out exactly what’s working, what’s bleeding cash, and where the low-hanging fruit is.
• Continuously track key performance indicators (ROAS, CAC, CTR) and aggressively optimize bids, audiences, and creatives to maximize budget efficiency.
• Run smart, lean tests to prove concepts before scaling spend.

Requirements

• You live in the St. Petersburg / Tampa Bay area and are available for occasional syncs.
• You have a deep understanding of or passion for college sports, athletic recruiting, or the student-athlete journey.
• You already know your way around Meta Ads Manager. You understand custom audiences, pixel tracking, lookalikes, and CBO/ABO strategies.
• You don’t need a micromanager. You see a problem, audit it, propose the strategy, and execute.
• You can analyze a spreadsheet to see why a campaign is failing, but you also know what kind of visual hook makes a user stop scrolling.