Meta Ads Paid Media Specialist

Omaha, NE (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid social growth by managing end-to-end funnel campaigns, turning data into client-ready stories that drive efficiency and conversion.

  • Growth Infrastructure: Own full-funnel paid social structures and budget discipline across a book of business.
  • Audience Strategy: Leverage first-party signals to reach the right people at the right funnel stage.
  • Attribution & Reporting: Maintain clean measurement to enable confident optimization and clear client updates.

Job Description

Responsibilities

  • Own end-to-end paid social strategy across a book of business — building and managing full-funnel campaign structures that drive measurable growth from awareness through conversion.
  • Drive lead acquisition performance by identifying the right optimization strategies, audience signals, and budget allocation approaches to consistently improve lead volume and quality.
  • Develop and manage audience strategy — leveraging first-party data signals and platform tools to reach the right people at the right stage of the funnel.
  • Lead campaign measurement and attribution practices to ensure performance data is clean, accurate, and actionable — enabling confident optimization and clear client reporting.
  • Partner with the Creative Strategist to develop and iterate on a full-funnel creative library that drives engagement and conversion across campaign objectives.
  • Translate paid media performance into clear, client-ready growth narratives — communicating what is working, what is not, and what the path forward looks like.
  • Stay current on Meta platform changes, algorithm behavior, and industry best practices to continuously improve campaign efficiency and lead quality.

Requirements

  • 3+ years of hands-on Meta Ads experience with direct ownership of full-funnel campaign strategy and execution
  • Proven track record managing $125,000+ in monthly paid-social budget under personal accountability — not team or agency-wide totals
  • Demonstrated discipline in budget pacing, allocation, and spend efficiency at scale
  • Strong understanding of Meta platform audience tools, conversion tracking, and campaign optimization best practices
  • Strong understanding of conversion tracking, pixel implementation, and event-based optimization strategies
  • A creative-led performance mindset — fluent in working creative as the primary funnel lever
  • Candidates will be required to pass a pre-employment background check.

Preferred

  • Experience working within sensitive or regulated ad categories (e.g., housing, employment, credit, healthcare)
  • Experience scaling a single consolidated structure rather than fragmented campaigns
  • Familiarity with CTV/retargeting coordination
  • Candidates will be required to pass a pre-employment background check.

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Parental Leave
  • Employee Discounts
  • 401(k) Retirement Plan
  • Responsible Time Off Policy
HURRDAT LLC logo

HURRDAT LLC

Hurrdat is a one-of-a-kind media, marketing, and entertainment company headquartered in Omaha, NE.

Founded in 2010
Omaha, Nebraska, USA
75 employees (39 in marketing)