Messaging Lead, Product Marketing

Santa Clara County, CA (On-site)

$200K/yr – $230K/yrSenior Level12+ years expFull time

Posted 5 days ago

Job Summary

Own messaging strategy and content across multiple products and platforms, translating roadmaps into differentiated positioning, frameworks, and launch narratives while aligning with Brand, Legal, and cross-functional GTM teams.

  • Lead messaging strategy and execution across products and launches
  • Collaborate with Brand, Legal, PMM, and Sales to ensure aligned, differentiated messaging

Job Description

Responsibilities

  • Lead individual workflows for messaging strategy for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
  • Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
  • Brainstorm and develop messaging that aligns to the strategy with clearly articulated rationale for recommendations through strategic documents.
  • Partner with Brand and Legal to ensure alignment with brand architecture and legal requirements.
  • Guide PMM teams on framing products, solutions, and launches through strong point-of-view, data-driven guidance, and hands-on collaboration.
  • Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing.
  • Write customer-facing messaging. Be deeply hands-on in writing
  • Develop positioning statements and value propositions
  • Create messaging frameworks and guides
  • Develop launch narratives and key messages

Requirements

  • Minimum of 12 years of related experience with a Bachelor's degree or equivalent experience in place of a Bachelor's degree.

Preferred

  • Experience working across multi-product or platform-based portfolios.
  • Familiarity with brand architecture, naming and messaging governance, and trademark considerations.
  • Background in enterprise infrastructure, cloud, data, or SaaS markets.

Benefits

  • Health Insurance
  • Life Insurance
  • Retirement or Pension Plans
  • Paid Time Off (PTO)
  • various Leave options
  • Performance-Based Incentives
  • employee stock purchase plan
  • restricted stocks (RSU’s)

Salaries

Posted range

$200K/yr – $230K/yr

Taken straight from the job posting.

The middle of this range ($215K) is 18% above the median base salary for Product Marketing Lead roles in the United States ($182K).

Product Marketing Lead median pay in the United States

$183K/yr

Most pay falls between $150K and $200K. Based on 35 salaries.

See all NetApp, Inc. salaries

Messaging Lead, Product Marketing

NetApp, Inc. · Santa Clara County, CA · On-site