Membership Marketing Specialist

Chicago, IL (Hybrid)

$69K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own member retention for surgeons in the US/Canada and align with the acquisition engine to drive sustainable membership growth.

  • Retention & Communications: own audience segmentation, messaging, and personalized campaigns to communicate member value.
  • Analytics & Reporting: partner with a data analyst to build dashboards and KPIs on retention and progress using PropFuel/Marketo.
  • Lifecycle & Campaigns: translate market intelligence into onboarding, activation, and year-long retention strategies across channels.

Job Description

  • Create strategies and tactics to retain members at every membership level, with a focus on surgeons in the United States and Canada who are eligible for domestic Fellowship. Partner with the acquisition team on campaign strategy to ensure alignment.
  • Build a retention strategy and supporting campaigns using tools such as PropFuel and Marketo; will work within the team, especially with the data analyst, to create dynamic reports and dashboards that show retention KPIs and progress.
  • Apply market intelligence, best practices, and industry research to develop and implement innovative onboarding/engagement and retention strategies to meet the established annual goals. Partner with the acquisition team member on similar new member campaigns to ensure alignment.
  • Identify key audiences and develop personalized, segmented communications, articulate the member value proposition, and ensure all membership materials clearly communicate this message.
  • Work with the team to conduct analysis of all acquisition and retention activities to ensure the College is continually looking at the most efficient and result-oriented approaches to increasing membership.
  • Provide high-quality member support to members using customer service platforms.
American College of Surgeons logo

American College of Surgeons

The American College of Surgeons has been dedicated to improving the care of the surgical patient and safeguarding standards of care for more than 110 years. With more than 90,000 members worldwide, 2,500 participating hospitals in our quality programs, and 50 million+ patient records tracked through our surgical registries, healing all with skill and trust remains our #1 focus. Membership opportunities are available for anyone in any stage of their surgical career. To be a Fellow of the American College of Surgeons, or FACS, signifies that a surgeon’s education, training, professional competencies, qualifications, and ethical conduct have passed a rigorous evaluation consistent with the high standards established and required by the College. In addition to Fellows in all surgical specialties and in all practice settings, residents, medical students, and surgical team members all have a place within the ACS, the House of SurgeryTM.Our robust quality improvement and surgical education programs can lead to greater access for patients, fewer complications, lower cost of care, and better outcomes. Our quality accreditation and verification programs, products, guidelines, and tools improve quality in trauma, cancer, breast disease, bariatrics, children's surgery, geriatric surgery, and overall surgical care. For more about the ACS, visit www.facs.org.

Founded in 1913
Chicago, Illinois, USA
1.6K employees (27 in marketing)

Traffic Signals

Monthly Visitors
628.6K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
52%
Direct
39.3%
Referral
6.7%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
27 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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