Loyalty and Customer Engagement Product Manager
First Citizens Bank
Raleigh, NC (Remote)
In-houseFull-timeMid level
6 days ago
Membership & Loyalty Marketing Manager
New York City, NY (Hybrid)
$83K/yr – $136K/yrMid Level4+ years expFull time
Posted 3 weeks ago
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Job Summary
Own end-to-end integrated campaigns with cross-functional leadership and data-driven optimization across CRM, loyalty, and digital retail partnerships.
- Campaign orchestration: end-to-end from init to delivery with clear KPIs and timelines.
- Cross-functional leadership: primary contact for marketing workstreams, agencies, and selected partners.
Job Description
- Independently program-manage campaigns from initiation through delivery, ensuring alignment to defined objectives, audiences, timelines, and success metrics.
- Architect and manage campaign journeys across content, channels, and touchpoints, applying best practices from loyalty, CRM, and cross-industry engagement models.
- Lead Workfront-based campaign planning, tracking milestones, dependencies, and approvals to ensure on-time delivery.
- Own digital retailing / e-tailing of our partnerships, identifying best practices and applying them for continuous improvement for all.
- Serve as the primary day-to-day point of contact for cross-functional marketing workstreams, internal agency partners, and select external partners, ensuring clarity, momentum, and accountability.
- Lead regular working sessions and status reviews, identifying risks early and recommending practical solutions to keep initiatives on track.
- Partner with creative, channel, CRM, and digital teams to translate campaign strategy into executable plans, briefs, and deliverables.
- Build working knowledge of member segments, behaviors, and business priorities to inform campaign relevance and effectiveness.
- Partner with measurement and digital teams to support tagging, testing, and optimization of campaigns and on-site experiences.
- Use performance data and feedback loops to recommend campaign refinements and future improvements.
Guardian Life Insurance
Guardian Life Insurance Limited started its business activities from 1st January 2014 and has already achieved good reputation in the insurance industry and is looking to grow further in the coming years. The paid up capital of the company is 33.67 Crore and authorized capital is set at 200 Crore. Guardian Life Insurance Limited is striving to ensure trust in the hearts of our stakeholders through good governance. Guardian Life Insurance Limited has started its journey with the promise of helping build a better and more secured future for our valuable customers by providing them with world class insurance products and excellent customer service. The company utilizes a dynamic and caring knowledge-driven workforce coupled with the latest in technology in order to exceed the valued customers’ expectations. Innovation, proper risk management and prudent investment mechanisms are our tools in ensuring maximum financial benefits for our customers.
Traffic Signals
Monthly Visitors
52.3K
Traffic Source Mix
Search
48.9%
Direct
37.6%
Referral
9.3%
Social
3.3%
Paid
0.8%
Headcount Trend
Current headcount: ~443
Marketing Team
Marketing Roles Posted (Last 30 Days)
7
