Responsibilities

• Manage a team of Content Specialists to develop engaging outputs that break through the clutter and drive desired consumer behaviors.
• Provide oversight of the Content Team and identify and raise skill gaps in the team; determine solutions to address them through coaching, mentoring, training, hiring, and/or freelancing recommendations
• Lead the development and execution of content strategy and conceptualization of new communication channels and campaigns that serve the needs of our clients and members.
• Develop and champion a meaningful consumer positioning strategy that aligns with the Premise Brand strategy to demonstrate how we stand apart and above other health offerings available to our members.
• Recommend content tools and techniques, including how to leverage AI, to enable efficient workflows.
• Build and leverage a deep understanding of the consumer mindset and ensure that Premise Health’s member experience ladders up to the consumer’s needs.
• Develop and manage holistic content calendar recommending and tracking messaging to be delivered to members, including key segments, over time.
• Take complex concepts, ideas and products and translate the benefits and features into clear, compelling messaging frameworks, value propositions and frameworks; sell-in messaging strategies to key leaders.
• Partner with internal and external stakeholders to ensure content aligns with product goals, messaging, and positioning.
• Convincingly present content and messaging concepts to all internal Member Marketing functions, internal partner organizations and external clients.