Member Marketing Analytics Lead

Responsibilities

• Leverages expert business, analytical and technical knowledge to lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
• Applies advanced analytical techniques to solve business problems that are typically large scale with significant impact to current and/or future business strategy.
• Organizes and oversees the development of requirements/resources necessary to meet established objectives.
• Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make recommendations to answer the business objective and drive the appropriate change.
• Translates recommendation into communication materials to effectively present to all levels of management.
• Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
• Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
• Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
• Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
• Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.

Requirements

• Bachelor's degree in Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or a business or quantitative field; OR 4 years of relevant education and/or experience.
• 8 years of experience in a decision support analytic function OR Advanced degree in relevant discipline, 6 years of experience in a decision support analytic function.
• Demonstrates expert skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
• Expert knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
• Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

Preferred

• Prior U.S. military service or being a military spouse/domestic partner is highly valued.
• Experience using Adobe Analytics and/or knowledge of digital experience data.
• Experience analyzing media and digital channel performance to uncover trends, measure effectiveness, and inform marketing decisions.
• Experience piloting AI-enabled analytics tools and evaluating their application to data analysis, insights generation, and marketing optimization.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
• For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.