Member Experience Content Strategist at Base Power Company | Austin, TX

Base Power Company

Member Experience Content Strategist

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive post-sale lifecycle content and onboarding for homeowners, translating energy concepts into clear language and coordinating multi-channel communications.

Lead cross-channel lifecycle flows across email, SMS, and in-product prompts.
Must-have: 3–7+ years in content strategy or customer education with data-driven results.
Standout: Experience building consumer lifecycle journeys in CRM/automation and collaborating with cross-functional teams.

Job Description

Responsibilities

Build, maintain, and continuously improve a self-serve knowledge base that answers member questions proactively and reduces inbound contact volume.
Design and manage lifecycle communication flows across email, SMS, and push notifications for post-sale onboarding, installation milestones, and ongoing member engagement.
Own all in-product content—tooltips, notifications, explanations, and educational prompts—ensuring members always know what's happening with their system and why it matters.
Translate complex energy concepts into clear, friendly language that any homeowner can understand.
Map the full post-sale member journey and identify moments where proactive communication can reduce friction, answer questions, and build confidence.
Build, test, and optimize lifecycle sequences in CRM and automation platforms, using data to continuously improve performance.
Collaborate with Member Experience, Design, Ops, and Engineering to ensure content reflects real member behavior and product reality.

Requirements

3–7+ years in content strategy, communication, customer education, or a similar function at a fast-paced consumer company.
Exceptional copywriting skills—you make complicated things simple and dry things interesting.
Hands-on experience building and optimizing lifecycle journeys in various tools.
A data-driven mindset: you define success metrics before you start, and you know how to measure what's working.
Strong organizational instincts—you can manage a content backlog, have clear version control and change logs, maintain a Help Center, and run multiple active sequences without dropping anything.
Ability to operate cross-functionally and hold a high bar for quality across every member touchpoint.
Comfort being both strategic and hands-on—you're just as comfortable auditing a comms sequence as you are presenting a content strategy to leadership.

Nice To Have

If you love writing, operations, systems thinking, and building something category-defining from the ground up, this role is for you.

Base Power Company

Base is building the future of American power.The grid is the largest, most complex machine in the world. But it’s aging, struggling to keep up with today’s demand, and is unprepared for our electrified future.Base is modernizing the grid as the first engineering-led, technology-driven power company. We’re deploying a nationwide network of distributed batteries that strengthens critical infrastructure and saves Americans money.Our team of engineers, operators, creatives, technicians, and electricians design and deploy systems at speed. If you want to tackle the problem that will define this century and shape the future of American energy, now is the time. Join us.

Founded in 2023

Austin, Texas, USA

229 employees (27 in marketing)

basepowercompany.com/careers