Responsibilities

• This role sits at the intersection of media execution, operations, technology and creative collaboration — translating strategic media plans into perfectly orchestrated live campaigns.
• You’ll support the trafficking lifecycle across both traditional and digital media, ensuring assets, tags, instructions and data move seamlessly between internal teams, platforms and vendor partners.
• BROADCAST TRAFFIC: Work closely with McJ brand team to receive and route client-approved creative assets, ensuring they match the media team’s buy details, including dayparts and flighting.
• BROADCAST TRAFFIC: Own the daily end-to-end trafficking process for all linear TV and radio campaigns, moving away from a third-party model to a direct-to-station execution model.
• BROADCAST TRAFFIC: Act as the primary operator within our Mediaocean Prisma ecosystem, ensuring the seamless flow of buy data, ISCI codes and reconciliation data.
• BROADCAST TRAFFIC: Manage the generation and assignment of ISCI codes and use Comcast AdFusion to deliver assets to stations across the country.
• BROADCAST TRAFFIC: Lead the charge on discrepancy resolution and post-air-date reconciliation to ensure our clients get exactly what they paid for.
• DIGITAL TRAFFIC: Work closely with McJ brand team to receive and route client-approved creative assets.
• DIGITAL TRAFFIC: Ensure creative assets meet platform specs and are versioned correctly by audience, format and placement.
• DIGITAL TRAFFIC: Support the team in QA tagging, tracking, UTMs and naming conventions before launch.
• DIGITAL TRAFFIC: Implement buy details accurately within DSPs/ad servers as needed.
• DIGITAL TRAFFIC: Conduct prelaunch checks to confirm targeting, pacing and tracking integrity.
• DIGITAL TRAFFIC: Monitor live delivery, and flag discrepancies quickly.
• CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT: Coordinate across media, creative, production, analytics, account and vendor teams to ensure campaigns are operationally ready for launch.
• CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT: Identify gaps, bottlenecks or unclear ownership early, resolving issues before they impact go-live.
• CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT: Continuously assess trafficking workflows to surface opportunities for greater efficiency, clarity and scalability.
• CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT: Serve as a power user across trafficking systems (Mediaocean, AdFusion, DSPs and ad servers).
• CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT: Maintain and evolve our “Trafficking Playbook” (standard operating procedures and process maps) as we scale our in-house capabilities.