Responsibilities

• Support the Associate Director in translating media strategy into detailed paid social activation plans
• Lead the execution of campaigns across key social platforms (e.g., Meta, TikTok, Snapchat,ETC.), ensuring accuracy and timeliness
• Oversee day-to-day campaign management, including trafficking, QA, pacing, and performance monitoring
• Analyze campaign performance and proactively recommend optimizations to improve results
• Act as a primary point of contact for clients on paid social execution and stewardship requests
• Partner closely with planning, analytics, and creative teams to ensure alignment across campaign objectives and deliverables
• Leverage platform insights, audience learnings, and testing frameworks to drive continuous improvement
• Ensure accurate budget management, billing alignment, and delivery against campaign KPIs
• Develop and present campaign updates, including performance insights, optimizations, and forward-looking recommendations
• Build strong relationships with platform partners and stay current on new social products, features, and best practices
• Manage and mentor Associates and Planners, supporting their growth and development
• Maintain strong organization across multiple brands and campaigns, balancing competing priorities effectively

Requirements

• Bachelor’s degree (BA/BS)
• 4–6 years of hands-on paid social activation experience
• Strong knowledge of major social platforms and their activation tools
• Experience managing campaigns end-to-end, including setup, optimization, and reporting
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and presentation skills
• Ability to prioritize, multitask, and manage multiple campaigns simultaneously

Nice to Have

• Proven leadership and team development experience
• Experience translating data into actionable insights is preferred

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.