Responsibilities

• Strategic Media Planning & Stewardship
• Contribute to the development of integrated communications plans for LATAM markets.
• Assist the Associate Media Director (AMD) in crafting media strategies and recommendations.
• Demonstrate initiative by researching and identifying valuable consumer and media insights.
• Stay informed on media trends and emerging platforms to enhance campaign innovation.
• Vendor & Partner Management
• Request and evaluate proposals for special activations; develop and share POVs.
• Renegotiate proposals to ensure strategic alignment and added value.
• Coordinate and lead meetings with media vendors to review opportunities.
• Foster strong relationships with media partners and agency collaborators.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
• Minimum of 3 years of experience in media planning and buying, preferably within LATAM markets.
• Bilingual proficiency in English and Spanish (written and verbal).
• Strong communication skills with the ability to present ideas clearly and persuasively.
• Solid understanding of media planning principles, research methodologies, and communication strategies.
• Comfortable working with data, including budget forecasting, rate analysis, and performance metrics.
• High attention to detail and accuracy in reporting and analysis.
• Proficiency in media tools and platforms such as Kantar, Ibope, Media Tools, Media Ocean, Prisma, DoubleClick, Campaign Manager, etc.
• Demonstrated ability to lead and mentor junior team members.
• Strong organizational and time management skills to oversee multiple projects and priorities.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.