Responsibilities

• Strategy & Planning
• Campaign Strategy: Develop and build full-funnel, multi-channel campaign strategies and present recommendations to internal teams and clients. Contribute meaningfully to client planning sessions alongside strategic consultants.
• Media Planning: Generate media plans and proposals; recommend budgets and monitor/adjust spend in real time across all managed accounts.
• Channel Mix Optimization: Evaluate and recommend the right channel mix, targeting approach, creative strategy, and ad structures to drive consistent KPI improvement.
• Execution & Optimization
• Campaign Management: Independently set up, manage, and optimize campaigns across paid social, programmatic, CTV, digital audio, and OOH channels within platforms including Meta, Google, TikTok, DV360, and MNTN.
• Continuous Optimization: Proactively identify and act on optimization opportunities across all managed campaigns to meet or exceed client KPIs. Quickly troubleshoot and resolve performance and delivery issues.
• Data Integration: Leverage first- and third-party data for audience targeting and segmentation to improve campaign precision and efficiency.
• Analysis & Reporting
• Performance Analysis: Own the numbers. Analyze performance data across media platforms, GA4, client-provided data, and Looker dashboards to surface macro and micro trends affecting client outcomes. Bring “data curiosity” to every account.

Benefits

• At Parallel Path, we believe in the power of wellness, in and out of the workplace. Our comprehensive and personalized benefits program is designed to reflect our commitment to the health and happiness of our team.
• Our associates enjoy working with seasoned industry experts with competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefits, cell phone subsidy, ongoing professional development, remote work flexibility, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), and more! We like to bike, ski, climb, hike, skate, and have fun. Come work - and play! – at Parallel Path.