Responsibilities

• Lead media strategy, planning, and activation for pharmaceutical clients, ensuring alignment with brand objectives, regulatory requirements, and target audience behaviors.
• Develop omnichannel media plans spanning digital, traditional, programmatic, search, social, endemic, and non-personal promotion channels.
• Collaborate with internal teams and clients to translate business objectives into clear, data-informed media strategies.
• Interpret media performance and market research to deliver insightful reporting and optimization recommendations.
• Maintain awareness of pharma-specific considerations, including FDA compliance, audience segmentation, and platform regulations.
• Manage and mentor planners and assistant planners, fostering team growth and quality of work.
• Build and maintain strong relationships with clients, media vendors, and cross-functional agency teams.

Requirements

• Pharmaceutical media experience is required, including familiarity with DTC and HCP planning and execution.
• Understanding of compliance processes, target list execution, patient journeys, and regulatory considerations in healthcare media.
• Strong fluency across media platforms including linear TV, CTV, digital display, paid social, SEM, and endemic platforms.
• Demonstrated ability to use data and insights to drive media decisions and communicate results clearly to internal and external stakeholders.
• Excellent verbal and written communication skills, with the ability to lead client conversations and present strategic recommendations.
• Passion for staying up to date on the evolving media landscape, particularly within healthcare and consumer marketing.
• Detail-oriented with strong prioritization and organizational skills.
• 3+ years of experience in media planning/buying.
• Strong command of media tools and platforms: Prisma, DCM, Media Tools, Nielsen, ComScore, Pathmatics, and pharma-specific tools like Crossix, IQVIA, Veeva, or Swoop.
• Proficient in Microsoft Office Suite, especially Excel and PowerPoint.