Paid Media Strategist, iLawyer Marketing
EverService Holdings, LLC
District of Columbia, USA (Remote)
$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Media Supervisor
New Jersey, USA (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end pharma media planning and optimization for client campaigns with cross-functional leadership and deep data-driven insights.
- Must-have: 4+ years of pharma media planning and buying (HCP and DTC).
- Standout: Experience leveraging third-party research (e.g., Kantar) to inform recommendations.
Job Description
Responsibilities
- Contributes strategically to clients’ overall marketing plans by translating the brand’s strategic imperatives and objectives to actionable media objectives.
- Manages a media team at various levels and overseeing tasks such as actuals, trafficking, etc.
- Partners with internal teams and client to define client’s media strategy and leads the planning process from start to finish.
- Manages performance across campaigns and translates campaign metrics into actionable insights, implications, and optimizations.
- Oversees day-to-day operation of all media activity, including campaign financials, contracting, and ongoing maintenance.
- Oversees the development, timing, and accuracy of planning deliverables, processes, templates.
- Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment.
- Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director.
- Builds rapport with clients by delivering media recommendations, status updates, and POV.
- Maintains strong relationship with publisher partners to help facilitate planning and buying process, client and internal POVs, and to stay abreast of latest updates and offerings.
Requirements
- 4–6+ years relevant experience.
- Minimum of 4+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC.
- Experience leveraging third-party research (eg, Kantar) to inform media recommendations.
- Experience in reporting and translating data into strategic insights and recommendations
- Experience supporting financial management processes, including invoicing, actuals tracking, and budget reconciliation
- Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care).
- Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies.
- Competency in media math, financial management, publisher terms and conditions and performance reports.
- Knowledge of media research tools (audience insights, competitive creative/spend).
- Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, MediaOcean, etc).
Preferred
- Familiarity with MediaOcean buying platform.
- Acts as team point person for group account assignments.
- Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings.
Fingerpaint Group
3.5 Glassdoor
We are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. Visit us at www.fingerpaint.com
Founded in 2008
Cedar Knolls, New Jersey, USA
559 employees (206 in marketing)
54% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
5.3K
Traffic Source Mix
Search
28.9%
Direct
54.9%
Referral
5.6%
Social
9.3%
Paid
1.2%
Headcount Trend
Current headcount: ~559
Marketing Team
Marketing Team Size
146 (26% of company)
Median Career Experience
18 years
Median Tenure
4.6 years
