Responsibilities

• Lead media planning for assigned clients—audience definition, channel mix, budget allocation, flighting, and measurement design.
• Translate business objectives into media objectives, and media objectives into tactical plans with defensible rationale.
• Build and present media plans, flowcharts, and budget summaries that clients can act on.
• Size opportunities and pressure-test assumptions using research, benchmarks, and prior campaign performance.
• Negotiate and steward linear television buys, including cable, broadcast, and local market negotiations, plus audio and OOH where applicable.
• Direct programmatic, paid social, and paid search activation—setting the strategy, QA’ing the build, and owning in-flight performance.
• Manage pacing, delivery, and optimization across the portfolio, making real-time decisions with confidence.
• Own vendor and partner relationships, holding them accountable to added value, makegoods, and performance commitments.
• Own the reporting narrative: what happened, why it happened, and what we should do next.
• Partner with analytics on test design, incrementality reads, and attribution questions.

Requirements

• Have 6–10 years of media planning and buying experience within an agency, with progressive ownership of client relationships and budgets.
• Bring deep digital experience across programmatic (DV360, StackAdapt, The Trade Desk, or similar), paid social (Meta, TikTok, LinkedIn, Pinterest, Reddit), paid search (Google Ads), and video (CTV/OTT, YouTube, online video).
• Are fluent in research and planning tools such as Nielsen, Comscore, MRI-Simmons, Scarborough, Vivvix/CMR, and Kantar.
• Are highly skilled in Excel or Google Sheets—pivot tables, flowcharts, budget models, and reconciliation.
• Understand measurement architecture: tags and pixels, GA4, Looker/Google Data Studio or similar reporting platforms, and test design (geo, holdout, incrementality).
• Have experience managing, mentoring, or developing planners, coordinators, or assistant buyers.
• Are disciplined about budgets, billing, and reconciliation, and prior experience managing media buys thru Bionic or Mediaocean.
• Are motivated by efficiency, accuracy, and clear communication.
• Thrive in a collaborative, fast-paced environment where priorities shift and progress is key.
• Bachelor’s degree or equivalent experience.

Preferred

• We’d love it if you have hands-on linear television experience—market and station negotiation, broadcast and cable buys, ratings and CPP/CPM analysis, makegoods, posting, and station relationships. Audio, OOH, and print experience is a plus.

Benefits

• Health, Dental, and Vision benefits
• Hybrid work environment option
• Culture-building activities
• Retirement Plan
• Unlimited paid time off with 4 weeks minimum
• 14 paid company holidays including the week between Christmas and New Year’s
• 2 company-organized paid volunteer days
• Company Values We Live Every Day