Responsibilities

• Support the planning, setup, and execution of media campaigns across digital platforms (Google, Meta, LinkedIn, TikTok) and select traditional channels (TV, Radio, OOH)
• Assist in building and organizing media plans by compiling inputs, structuring channel details, and ensuring accuracy across deliverables
• Execute and manage campaign elements within platforms as needed, including trafficking, budget updates, and campaign/ program optimizations
• Monitor campaign pacing, delivery, and performance to ensure campaigns are running as expected and flag any issues or inconsistencies
• Track media budgets, invoices, and billing details to ensure alignment with planned spend
• Coordinate campaign details including flighting, creative specs, and asset timelines across internal teams
• Provide clear and timely updates to internal teams on campaign status, changes, and key milestones
• Contribute observations and ideas to improve campaign setup, targeting, and ongoing performance based on data and trends
• Review campaigns and deliverables for accuracy, ensuring details such as budgets, targeting, and creative assets are set up correctly
• Support the identification and tracking of key campaign KPIs, with an understanding of how they align to overall campaign goals

Requirements

• 2- 5 years of experience in media, marketing, or advertising, preferably within an agency environment
• Bachelor’s degree in a marketing and/ or communications-related discipline (or equivalent experience)
• Strong understanding of and hands-on experience with digital advertising platforms such as Google Ads, Meta, LinkedIn, Tik Tok and/ or similar
• Exposure to traditional media channels (TV, Radio, OOH) is a plus
• Familiarity with programmatic buying, geo-fencing, native advertising, lookalike targeting, and other digital targeting approaches is a plus
• Proven ability to analyze media performance data and identify trends, insights, and opportunities
• Strong analytical skills, lateral thinking capabilities, and the ability to discuss digital media tactics at both a technical level and in a client-friendly manner
• Outstanding organizational skills with a proven ability to manage multiple tasks simultaneously while maintaining a high level of accuracy and attention to detail
• High standard for quality and accountability in all work that leaves the agency
• Strong communication skills and ability to collaborate effectively across teams

Preferred

• Exposure to traditional media channels (TV, Radio, OOH) is a plus
• Familiarity with programmatic buying, geo-fencing, native advertising, lookalike targeting, and other digital targeting approaches is a plus