ABOUT US

Herschend is the world’s largest family-held themed attractions company, with a portfolio of over 40 family entertainment brands across North America, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide. 

While each of our family brands offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality. 

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. For more information, visit www.Herschend.com.  

POSITION SUMMARY

The Media Specialist supports the planning, execution, and optimization of paid media campaigns across both traditional and digital channels. It acts as a key liaison between internal teams and external media agencies, ensuring campaigns are delivered accurately, on time, and aligned with brand goals. The position also contributes to performance reporting, data analysis, and cross-functional collaboration, helping drive insights and continuous improvement across multiple properties.

ESSENTIAL DUTIES & RESPONSIBILITIES

Media Planning & Execution Support

• Support the development and maintenance of paid media plans across traditional and digital channels (e.g., TV, Radio, OOH, paid search, paid social, programmatic, video, and emerging platforms).
• Assist with flight planning, budget allocations, and trafficking details across multiple properties and campaigns.
• Coordinate closely with the media agency to ensure accuracy in placements, timelines, and deliverables.
• In partnership with media agency assist in campaign setup documentation including media plans, MPAs, and flowcharts.

Agency Partnership & Communication

• Serve as a key day‑to‑day liaison between the internal media team, marketing directors, creative agencies, and the external media agency.
• Participate in status calls, planning discussions, and performance reviews with agency partners.
• Ensure agency deliverables align with internal brand priorities, timelines, and property needs.
• Track action items and follow up to keep projects moving efficiently.

Reporting & Performance Analysis

• Support weekly, monthly, and ad‑hoc paid media reporting across properties and channels.
• Help analyze campaign performance against KPIs such as revenue, conversions, attendance, bookings, and ROAS.
• Validate data accuracy and consistency across dashboards, spreadsheets, and agency reports.
• Assist in developing insights and recommendations to inform optimizations and future planning.

Cross‑Functional Collaboration

• Work closely with internal stakeholders including marketing directors, analytics, eCommerce, and property marketing teams.
• Support alignment between paid media activity and broader brand, promotional, and seasonal initiatives.
• Help coordinate campaign updates across multiple properties with unique goals and audiences.

Process & Organization

• Maintain flowcharts, campaign trackers, and performance documentation.
• Support continuous improvement of workflows between internal teams and the media agency.
• Assist the Director of Media with ad‑hoc analysis, presentations, and strategic projects as needed.

EXPERIENCE & EDUCATION

• 2-3 years of experience in paid media, media planning, or marketing analytics (internships included).
• Experience working with or alongside a media agency.
• Exposure to hospitality, travel, entertainment, or multi location brands.

SKILLS & QUALIFICATIONS

• Familiarity with traditional and digital media channels such as paid search, paid social, display, or video.
• Comfort working with Excel/Google Sheets and basic data analysis.
• Strong attention to detail and ability to manage multiple campaigns or properties at once.
• Excellent communication and organizational skills.
• Ability to thrive in a fast‑paced, deadline‑driven environment.
• Familiarity with platforms such as Google Ads, Meta, or reporting dashboards.
• Interest in performance marketing and data‑driven decision making.