Responsibilities

• Lead brand marketing strategy across influencer, experiential/events, social media, earned media, and digital content production.
• Manage and support the Content & Social Media Manager’s responsibilities in guiding day-to-day channel execution, new and in-progress campaigns/events, vendor management, and relationship building.
• Support on-site execution of experiential activations, classes, and events, including capturing social content.
• Build pre-, during, and post-event promotion plans to drive attendance and extend reach beyond attendees.
• Deliver post-event recaps covering attendance, engagement, and learnings for future activations.
• Identify influencers and develop influencer campaigns, including influencer attendance at events and classes and brand collaborations.
• Negotiate influencer agreements, including rates, deliverables, and content usage rights, and manage product gifting and seeding programs.
• Drive conversion from social media and digital channels to registrations for events, conferences, classes, boot camps, and restaurant reservations.
• Manage paid social campaigns and boosted posts, including budget tracking and performance optimization.
• Partner cross-functionally with the email team to recommend emails that tie into brand marketing, providing copy and edited assets.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of five (5) years’ experience in brand marketing and/or digital marketing with a brand or agency, spanning social media, influencer, and experiential marketing.
• Strong fluency in Canva, Sprout Social, Meta, Pinterest, and TikTok.
• Photo editing proficiency in Adobe Photoshop.
• Strong analytics fluency — able to pull insights from social media data and turn them into strategy.
• Proven vendor management and relationship-building skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Strong teamwork and interpersonal skills, ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Must display a high level of energy and self-motivation.

Preferred

• Knowledge of culinary trends, chef culture, pop culture, and the restaurant industry.