MEDIA SPECIALIST

Responsibilities

• Create engaging social media posts, graphics, photographs, and short-form videos.
• Develop and publish content for Instagram, Facebook, X , and YouTube.
• Attend City meetings, community events, ceremonies, programs, and other activities to capture photos and video.
• Create short-form video content suitable for social media, including reels, highlights, announcements, and promotional videos.
• Edit photographs, videos, graphics, and other digital media for publication.
• Assist with maintaining a consistent, professional, and engaging City presence across social media platforms.
• Work collaboratively with City departments to identify upcoming programs, events, accomplishments, and information suitable for social media.
• Assist with live or timely social media coverage of special events when required.
• Organize and maintain digital photographs, video footage, and other media assets.
• Perform other media and communications-related duties as assigned.

Requirements

• DSLR or mirrorless cameras for photography and video production.
• Photography composition, lighting, and basic audio/video production.
• Creating and editing short-form social media videos.
• Green screen/chroma key production techniques.
• Adobe Creative Cloud, particularly applications used for photo, graphic, and video editing such as Photoshop, Lightroom, Premiere Pro, or similar software.
• Social media content creation and publishing.
• Instagram, Facebook, X, and YouTube.
• Creating professional graphics, captions, photographs, and video content appropriate for a public-sector organization.
• Professional experience working in social media, digital media, photography, videography, communications, marketing, or a related field; or
• College coursework or a degree in Media Arts, Digital Media, Communications, Marketing, Journalism, Graphic Design, Film/Video Production, or a related field, combined with demonstrated social media or content-creation experience.

Preferred

• Experience photographing or recording live events.
• Experience producing social media reels, promotional videos, interviews, and event recaps.
• Strong written communication and proofreading skills.
• Ability to identify compelling stories, photographs, and moments suitable for social media.
• Ability to work independently while meeting deadlines.
• Familiarity with social media analytics, scheduling tools, and content calendars is a plus.