COORDINATOR / SLATE COMMUNICATIONS / ADMISSIONS

Responsibilities

• Uses independent judgment in the creation and ongoing optimization of segmented, and automated communication strategies in Slate to support enrollment goals.
• Builds targeted, and dynamic outreach communications in Slate to guide stakeholders through the admissions cycle.
• Ensures electronic communications are delivered to prospective students, families, and other related stakeholders in a timely and accurate manner.
• Collaborates with the Slate team members to build and maintain queries, populations, rules, content blocks, and conditional logic to support communications.
• Writes CSS/HTML code to ensure emails and other digital communications are optimized for multiple devices.
• Routinely monitors deliverability and performance metrics to increase goal conversion and make communications strategy recommendations to leadership.
• Troubleshoots and resolves issues related to outgoing electronic communications.
• Maintains multiple campaigns in various stages simultaneously.
• Assists with other marketing/recruiting efforts in Slate as assigned, including communications related to events and forms.
• Provides regular reports and recommendations to internal stakeholders to assist in documenting, measuring, and analyzing the effectiveness of campaigns.

Requirements

• Bachelor's degree in a related field.
• Two years of experience working with a marketing automation CRM system, with proven success in email marketing.
• Demonstrated experience working in a team-oriented atmosphere.
• Working knowledge of CSS/HTML related to building mobile-optimized emails and web pages.
• Knowledge of best practices related to email and SMS compliance and deliverability.
• Excellent technical, interpersonal, and organizational skills, with a service-oriented approach to work.
• Demonstrated critical thinking and problem-solving skills.
• Ability to translate business and stakeholder requirements into technical solutions.
• Excellent verbal and written communication skills.
• Ability to manage multiple priorities under hard deadlines while maintaining a high level of professionalism and exceptional attention to detail and accuracy.

Preferred

• Demonstrated experience working in higher education, admissions/enrollment, or a related field.
• Demonstrated experience in Slate, specifically working in Deliver, reports and queries.
• Demonstrated experience reporting on and analyzing campaign metrics.
• Ability to report on and analyze relevant data.