Media Specialist, AI & Organic Search

Responsibilities

• Manage planning, execution, and analysis of SEO programs and campaigns, including keyword analysis and meta data optimization, and support for content creation and local search listings
• Partner closely with the Manager to translate broader search and AI discovery strategies into prioritized roadmap milestones and deliverables
• Analyze organic traffic trends, category demand shifts, and market share across key retail peaks and promotional moments
• Monitor and evaluate brand visibility, citation frequency, and recommendation share across conversational AI engines, assistants, and AI-powered search experiences
• Conduct recurring category and landing page analyses across core lines (Bras, Panties, Sleep, Swim, Beauty) to identify intent gaps and discoverability opportunities
• Own recurring weekly, monthly, and seasonal performance reporting, translating raw search and discovery data into actionable, executive-ready insights
• Track macro algorithm updates and emerging generative search behaviors, delivering timely impact assessments and strategic pivot recommendations
• Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
• Build data-driven presentation decks and business cases to help cross-functional partners understand search intent and demand curves
• Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation

Requirements

• Bachelor’s degree in Marketing or related field
• 1-3 years of experience in organic search, digital analytics, performance marketing, or digital strategy—ideally within an e-commerce, multi-category retail, or agency environment
• Strong understanding of search engine ranking principles and an active curiosity about how Large Language Models (LLMs) and conversational interfaces impact digital discovery
• Mix of business, creative, and technical acumen
• Self-starter who can flex between strategic thinking and tactical execution
• Demonstrated track record of partnering effectively with a manager or senior lead to plan, prioritize, and manage ongoing project roadmaps and cross-functional workflows
• Outstanding analytical skills and strong experience in performance optimization
• Excellent communication skills (verbal and written.
• Occasional travel involved
• This role is hybrid based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices