Responsibilities

• Lead and oversee day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail)
• Direct cross-functional collaboration with Brand Marketing, Analytics & Media Ops on campaign development, strategy, and implementation
• Manage relationships between internal stakeholders and external media agencies, ensuring alignment on deliverables and performance metrics
• Lead trafficking and QA of campaigns, ensuring accuracy across ad specs, tracking, and targeting parameters
• Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals
• Develop comprehensive media plans to meet KPIs across multiple tactics, establishing benchmarks and identifying opportunities for improvement
• Monitor pacing and performance against KPIs and make strategic recommendations to optimize channel and campaign performance
• Conduct analysis of performance, competitive (SOV), creative and spend data, translating insights into actionable recommendations
• Mentor junior team members on best practices in ATL media management and performance analysis
• Stay ahead of platform updates, inventory changes, and new ad formats to recommend and implement innovative strategies