Responsibilities

• Media Relations - Build and maintain relationships with journalists across consumer, health, business, lifestyle, technology, parenting, and women's media throughout the US and Canada.
• - Develop compelling story angles and media pitches that translate research, product launches, communications campaigns, partnerships, and cultural moments into earned media opportunities.
• - Secure earned media opportunities across print, digital, broadcast, podcasts, newsletters, and emerging media.
• - Draft press releases, media alerts, executive briefing documents, FAQs, and other media materials.
• - Manage inbound media requests from initial outreach through interview coordination and follow-up.
• Earned Media - Execute the annual earned media calendar, supporting quarterly and monthly communications priorities in partnership with the Director of Communications.
• - Monitor the news cycle and identify timely opportunities for proactive outreach and rapid-response communications.
• - Maintain and grow relationships with journalists while managing media lists, editorial calendars, and media monitoring tools to support proactive outreach and reporting.
• - Maintain a database of industry awards, speaking opportunities, conferences, and media opportunities to support year-round planning.
• Executive Communications - Research and coordinate speaking engagements, conference opportunities, podcast interviews, executive awards, and other thought leadership opportunities.

Requirements

• 4-6 years of experience in media relations or public relations.
• Proven track record securing national earned media across consumer, lifestyle, health, business, and technology media.
• Demonstrated ability to build and maintain strong relationships with journalists and media contacts.
• Exceptional writing, editing, and storytelling skills with the ability to develop compelling media pitches and press materials.
• Experience supporting executive thought leadership, including media interviews, speaking opportunities, and award submissions.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Experience working cross-functionally in a fast-paced environment.

Preferred

• Experience working in healthcare, wellness, consumer technology, or another regulated industry is preferred.
• Familiarity with media monitoring and media database platforms (such as Cision or Muck Rack) is preferred.
• Based in the New York City metropolitan area.

Benefits

• Flexible work arrangement - you will be part of a team based in and around the New York area that values effective collaboration and transparent communication, irrespective of work location
• Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment
• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work
• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value
• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development