Account Director, Health Media Relations Specialist

USA (Remote)

$113K/yr – $130K/yrSenior Level6+ years expInternship

Posted 6 hrs ago

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Job Summary

Own and shape health media relations programs by guiding senior client teams, developing integrated plans, sourcing media opportunities, and delivering hands-on outreach and content creation.

  • Strategic media planning and client collaboration
  • Hands-on outreach and content development

Job Description

Responsibilities

  • Working closely with our Senior Vice President, Health Media and Health Media team to provide media relations counsel to health clients.
  • Collaborating with a team of Health Media Specialists to share learnings and best practices from your daily work and identifying synergies across accounts; developing a bi-weekly newsletter on media insights to share with the broader healthcare practice and clients.
  • Providing strategic input on development of integrated communications plans, ensuring strong media strategy and angles aimed at achieving client business goals.
  • Identifying, creating, and growing relationships with target media/influencers to appropriately engage, pitch, and secure coverage.
  • Executing all media outreach program elements, including pitching, contributing content, and other hands-on media activities. (e.g., media list development, media update emails, client deliverables).
  • Demonstrating strong writing/editing skills and experience developing client content including press releases, backgrounders, FAQs, and other media materials; Experience working with creative teams to develop multimedia materials a plus.
  • Establishing strong collaboration and communication with core account teams and other client teams; Partnering with existing media relations experts to support media campaigns.
  • Deploying excellent project management skills – keeping all trains moving on time, anticipating client needs, managing expectations and satisfaction, and measuring and reporting media results.

Requirements

  • Achieved a bachelor's degree in Communications, Journalism, Marketing, English, or a related field is preferred. Or the equivalent knowledge and/or experience.
  • 6+ years of developed meaningful PR and media relations experiences, preferably in an agency setting and/or within an applicable industry.
  • Significant media relations experience and demonstrated success in executing media campaigns; established relationships with key healthcare, wellness, pharmaceutical/biotech, payer, science and tech trade, business, and national media reporters, demonstrated by placements you’ve garnered across these types of publications.
  • Experience building media strategy, monitoring media trends and latch-on opportunities, story-mining, and developing client-facing media materials.
  • Experience working on pharma, biotech, health tech, payer, hospital, or other healthcare accounts; Understanding of the healthcare landscape and trending media stories that affect our clients.
  • Experience working in disease state areas including rare disease, mental health, immunology, nephrology, obesity, oncology, cardiology, and more.
  • Experience with high science or data announcements, or ability to navigate complex regulatory environments and distill complex healthcare topics and subject matter into digestible content for media and consumers.
  • Solid project management skills –timeline development/management, meeting deadlines, anticipating what’s to come.
  • Strong professional presence with client-facing experience
  • Strong writing/editing skills. Ability to develop client-ready documents such as press releases, backgrounders, Q&As, etc.

Benefits

  • Comprehensive benefits program including medical, dental, and vision coverage
  • Pretax accounts including HSA (company match), Medical & Dependent Care FSA
  • Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
  • Short & Long-Term Disability, paid by company
  • Parental Leave, up to 12 weeks for birthing and non-birthing parent
  • Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
  • Community Engagement, up to 24 hours
  • Bi-annual Wellness Credits, up to $300 per year
  • Support with home office equipment
  • Monthly Technology Credit (to offset internet / phone costs)
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We. Communications

3.2 Glassdoor

We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.

Founded in 1983
Bellevue, Washington, USA
1.8K employees (307 in marketing)
40% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
21.9K
Traffic Source Mix
Search
46.2%
Direct
30.5%
Referral
10.6%
Social
10.9%
Paid
1.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
229 (13% of company)
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
5

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