Technology PR Specialist, B2B Tech (5+ Years Experience)
Montclair, NJ (Remote)
Posted 1 day ago
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Job Summary
Lead enterprise tech storytelling for B2B clients across SaaS, cloud, AI/ML, cybersecurity, and more, owning media relations, content strategy, and measurement.
- Own day-to-day client partnerships and provide strategic counsel
- Drive media strategy from pitch to placement and optimize campaigns
Job Description
Responsibilities
- Master of Enterprise Tech Storytelling: You bring deep industry expertise in SaaS, Cloud, Infrastructure, Hardware, Software, AI/ML, Process Automation, Low-Code/No-Code, Data Engineering, Cybersecurity, and Software Development.
- Adaptability: Comfort working across multiple technical verticals and shifting between media relations, content, and digital strategy work as client needs require.
- Media Relations: Build and execute media strategy that earns real coverage, from pitch to placement, backed by established relationships across top-tier tech and business media.
- Content and Narrative: Write thought leadership, bylines, and campaign content grounded in deep industry expertise across SaaS, Cloud, Infrastructure, Hardware, Software, AI/ML, Process Automation, Low-Code/No-Code, Data Engineering, Cybersecurity, and Software Development.
- Client Partnership: Act as a trusted, informed voice for your client partners, whether that means owning day-to-day account work or contributing senior strategic counsel, depending on the role’s final scope.
- Measurement and Optimization: Track media monitoring and performance data to identify trends and refine strategy, ensuring every campaign is optimized for impact.
- AI as a Tool, Not a Voice: Use AI for research, clarification, and speed. Keep all original thinking, writing, and strategy human.
Requirements
- Education & Experience: A Bachelor’s degree in Business, Marketing, Journalism, Communication Studies, or a related field OR at least 5 years of hands-on experience in B2B Tech Media Relations.
- Proven PR Expertise: 5+ years of experience in B2B Tech Public Relations, with a track record of securing impactful media coverage.
- Portfolio: A demonstrated track record of media placements, published content, or both, that you can speak to in detail.
- Industry Engagement: Willingness to occasionally travel for client events and industry conferences, representing brands and building relationships.
- Tech-Savvy PR Skills: Familiarity with PR CRM systems and media databases is a plus, helping to streamline media outreach and campaign tracking.
Benefits
- Competitive Salaries
- Health Insurance
- 401k with Match
- Company Events
- Education Fund
- Mentorship
- Profit Sharing
- Paid Time Off
Indicate Media Public Relations
Indicate Media is the public relations agency for B2B tech brands that seek to boost brand visibility and drive business results. Our seasoned team of media and content development experts take a strategic, data-driven approach to deliver communications campaigns that command media attention, maximize opportunities, and position our clients as industry thought leaders.Since 2011, some of the smartest entrepreneurs and executives, from promising startups to powerhouse enterprises, have partnered with Indicate Media to capture and tell their stories, elevate brand reputation, and advance lead generation and sales initiatives.Discover how working with Indicate Media will benefit your company at www.indicatemedia.com.
