Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Requirements

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
• Strong experience with audience segmentation, audience development, and audience strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP & DV360
• Additional software experience with MRI, Comscore, Nielsen, LiveRamp, Epsilon, or other audience/data platforms is a plus.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Experience developing data-driven audience recommendations.
• Strong client-facing communication and presentation skills.
• Ability to analyze campaign performance and audience insights to drive strategy.

Benefits

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.