Responsibilities

• Develop paid social media strategies aligned with client goals and KPIs
• Identify audience segments, targeting tactics and platform/channel mix (Meta, TikTok, LinkedIn, etc.)
• Forecast budgets, reach and performance metrics
• Set up, manage and optimize paid social campaigns across platforms and partners
• Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance
• Implement A/B testing for creative and audiences
• Track and analyze campaign performance; provide actionable insights
• Contribute to regular reports highlighting key metrics, learnings and recommendations
• Partner with creative teams to ensure ad formats and messaging align with platform best practices
• Work with analytics teams to refine measurement framework and attribution models

Requirements

• Bachelor's degree in marketing, communications, business or a related field
• 2-4 years of experience in paid social media planning and buying, preferably in an agency setting
• Hands-on keyboard biddable paid social media experience
• Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform’s Ads Manager
• Strong understanding of audience targeting, biddable strategies, and campaign optimization
• Detail-oriented with strong math aptitude and organizational skills
• Proficiency in analytics tools and Microsoft Excel

Preferred

• Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space
• Platform certifications (i.e. Meta Blueprint, LinkedIn Marketing Solutions, etc.)