Media Planner - OOH

Houston, TX (Remote)

$70K/yr – $80K/yrEntry Level, Mid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Plan and execute OOH and DOOH media campaigns aligned with marketing objectives
  • Research and recommend optimal locations, formats, and media owners
  • Negotiate media rates and placements with vendors and media owners
  • Manage campaign budgets, ensuring cost efficiency and ROI
  • Oversee creative specifications, production, and support trafficking of assets
  • Monitor campaign delivery, performance, and compliance
  • Analyze campaign effectiveness using footfall, impressions, reach, and attribution data
  • Prepare post-campaign reports with insights and recommendations

Requirements

  • 2–5+ years’ experience in B2B/Enterprise OOH, media buying, media planning, or related role
  • Experience working within media agencies, media owners, or in-house marketing teams
  • Familiarity with OOH planning tools and audience measurement systems
  • Understanding of audience targeting and location-based data
  • Excellent negotiation and vendor management skills
  • Strong communication and presentation skills

Preferred

  • Knowledge of footfall attribution and mobile/location data
  • Experience in integrated or omnichannel media planning
  • Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)

Benefits

  • Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success
  • Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential
  • Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success
  • Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence
  • Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off
  • Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme
  • Family Support – family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life
  • Purpose & Belonging – ESG principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture
Gravity Global logo

Gravity Global

2.7 Glassdoor

Hi, we're Gravity - the world’s most awarded brand-to-demand marketing agency!We build brands that build demand.Gravity attracts. In this case, attention. B2B or B2C, we'll help your brand draw notice. Gravity propels. And by that, we mean growth. Earned attention sparks your brand, pushing it upward and outward. Gravity is all around us. We have world-wide coverage, but also global cohesion—you won't find a fragmented Gravity. And Gravity can't be contained: we're the global agency with an independent spirit.We have the power to be everywhere at once. (Well, figuratively speaking.) We're a global agency with offices around the world. And we're not siloed by city—we have single teams that span across the globe. We're one agency with a global reach. (Literally speaking.)

Founded in 2008
London, England, GBR
413 employees (158 in marketing)
45% recommend to a friend

Traffic Signals

Monthly Visitors
21.3K
Traffic Source Mix
Search
42.6%
Direct
43%
Referral
8.8%
Social
4.2%
Paid
1%

Headcount Trend

Current headcount: ~419

Marketing Team

Marketing Team Size
111 (27% of company)

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