Media Planner at The Associated Press | New York, USA | $68K/yr – $75K/yr

The Associated Press

Media Planner

New York, USA (Hybrid)

$68K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive mid-market media planning for AP’s ad inventory across display, video, native and email formats, supporting RFPs and client renewals.

Must-have: 1-2+ years in media planning at a publisher or agency
Experience creating ad packages across direct, programmatic, and private deals
Proficiency with Google Ad Manager and GA/Looker for reporting

Job Description

Responsibilities

Assist with creating media plans and proposals, both proactively and in response to client requests and RFPs.
Work with Senior Media Planner to provide recommendations using all relevant ad formats and placements (display, video, branded content, social media, high impact and native advertising across desktop, mobile web, in-app and newsletter).
Receive, understand, and react to inquiries and RFPs from brands and agencies, building advertising solutions that meet or exceed their campaign goals.
Participate in brainstorms across internal and external teams and compile ideas into client-facing proposals.
Work with the sales and ad/revenue operations teams to encourage renewals and identify areas for account growth.
Develop advanced proficiency in AP’s ad stack, formats, targeting, monetization capabilities and best practices, and use this knowledge to address client inquiries and inform planning.
Support Senior Media Planner in evaluating inventory, revenue, performance and other data to create plans and pricing that achieve the planned KPI goals and balanced profit margins.
Utilize data platforms to forecast targeted inventory, and to build and utilize segments to reach advertisers’ target audiences. Share insights and learning with integrated marketing and sales teams.
Participate in calls with clients to communicate campaign components, expectations and timelines.

Requirements

1-2+ years in media planning/sales planning roles at a publisher or agency.
Experience creating ad packages across direct, programmatic guaranteed, preferred and private auction deals.
Experience working across ad formats including display, video, branded content, high impact and native advertising across desktop, mobile web, app and email newsletter.
Possesses the ability to offer creative solutions to grow revenue and provide the optimal client experience.
Comfort with Excel and analyzing data sets to be able to provide recommendations back to either clients directly or various internal teams (pivot tables, VLOOKUP, formulas, charts, etc.).
Experience utilizing Google Ad Manager and Google Analytics or Looker to run reports, forecast inventory and inform the creation of media plans.
Proficiency in Excel, Outlook, and Microsoft Word is required.
Excellent interpersonal skills for communication across multiple departments and levels of management, as well as with clients and external contacts.
Must be highly motivated, independent and detail oriented.
Must be able to manage multiple projects simultaneously and within deadlines.

Preferred

Experience using a DMP/CDP to organize, analyze and utilize audience segments for planning purposes and campaign targeting is preferred.
Knowledge of the programmatic landscape, as well as PMP and programmatic guaranteed deals is preferred.

Benefits

A mission-driven, inclusive environment focused on both individual and collective success.
Opportunities for professional development to help you reach your career goals.
Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.
Competitive medical, dental and vision coverage
Retirement benefits
Company paid life insurance
Paid vacation and sick days
Paid parental leave for any new parent
Mental health resources

The Associated Press

3.9 Glassdoor

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

New York, New York, USA

4.3K employees (2,728 in marketing)

www.ap.org

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97% CEO approval