Media Manager

Greenville, SC

Salary Not AvailableMid Level4+ years expFull time

Posted 7 months ago

Job Summary

The role centers on building integrated media strategies and translating client goals into measurable KPIs. It covers audits, negotiations, and performance optimization across digital and traditional channels. Candidates should have 4-7+ years of agency experience, hands-on platform knowledge, strong analytics, and clear communication skills.

Job Description

Responsibilities

  • Develop integrated, full-funnel media strategies across digital (paid social, search, programmatic, CTV, online video, display) and traditional (TV, radio, OOH, print).
  • Translate client business goals into actionable media plans with clear KPIs.
  • Build media mix models and budget allocations based on audience insights and performance data.
  • Present plans and rationale to clients with confidence and clarity.
  • Perform comprehensive media audits for current and prospective clients, analyzing areas for opportunity.
  • Participate in new business presentations and research.
  • Negotiate, execute, and monitor media buys across platforms and traditional vendors.
  • Research and evaluate vendors, identify value add opportunities and ensure competitive pricing.
  • Oversee asset trafficking, tagging, and campaign launch coordination.
  • Monitor pacing and performance across campaigns.

Requirements

  • 4-7+ years of media planning and buying experience in an agency environment
  • Hands-on experience with major digitial platforms (Meta, Google Ads, DV360, The Trade Desk, etc.)
  • Experience buying and negotiating traditional media
  • Strong analytical skills and comfort interpreting performance data
  • Advanced Excel skills and experience building media plans and budgets
  • Strong communication and presentation skills
  • Ability to manage multiple clients and deadlines in a fast-paced environment
  • Demonstrates will to win, excellence, dependability, curiosity, and respect.

Media Manager

Crawford Strategy · Greenville, SC