Media Manager

Responsibilities

• Integrated Media Strategy: Develop and execute a comprehensive performance marketing strategy tailored for the U.S. market, focusing on driving reach and engagement. This strategy should be taken into consideration of a full-funnel approach, ensuring that marketing efforts effectively reach and engage consumers at every stage of their journey in collaboration with other functional leads.
• Cross-Functional Collaboration: Work closely with Brand, eCom, Consumer Experience teams to ensure alignment on marketing initiatives and messaging. Facilitate regular meetings to share insights and updates, ensuring that all teams are informed and engaged in the execution of holistic media strategies.
• Paid Media Execution: Own the execution of paid Digital media campaigns across various channels, including Video, Social, Programmatic/Direct buys. Ensure understanding of eCom plans to enhance and promote key eventing periods.
• KPI Definition and Monitoring: Establish clear KPIs for all campaigns with clear measurement plans to hold buys accountable to business results and strong media outcomes. Regularly monitor performance against these metrics and adjust strategies as needed to achieve targets.
• Financial Organization: Manage all media budgets on weekly, monthly, annual basis and lead agencies and internal finance partners to ensure performance standards are met. This includes managing flowcharts, auditing, tracking, and reporting. Provide overview and guidance on monthly internal financial reporting, PO management, and invoice processing with support of Media Assistant.
• Media Management: Day-to-day media agency management including media flowcharts, firm/flex commitments, Media Authorization Forms, monthly budget summaries, digital vendor selection/management, brand safety
• Performance Management and Optimization: Work with internal Media Analytics Manager to ensure performance against KPIs established is considered for future strategic and tactical plans. Collaborate with internal teams to understand how each media tactic drives results.
• Marketing and eCom Alignment: Partnership with marketing teams to ensure creative alignment and execution within key brand drive periods have the same look and feel to brand campaigns with appropriate adaptation for eCom environment. Close collaboration with Integrated Communication teams on overall media investments including Video, Paid Social, Influencer, and Google Search for stronger full-funnel execution. Expected synchronization throughout planning periods for holistic plan development and activation during key eventing timeframes.

Requirements

• BS/BA in relevant field.
• Minimum of 8-12 years of related work experience (digital agency and/or within fast-paced CPG, Beauty, or Health and Wellness verticals)
• Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate a team
• Clear understanding of audience development & segmentation, consumer journey mapping, and path-to-purchase conversion funnels
• Understanding of digital media processes and vendors
• Experience with media project management (understanding of user experience, development timelines, KPI setting)
• Understanding and ability to navigate reporting tools and dashboards (e.g. Tableau, Power BI, Looker Studio etc.)
• Flexibility and adaptability to navigate changes and uncertainties that may arise during project lifecycles

Preferred

• MBA Marketing/Business Administration MBA preferred