Responsibilities

• Represent Flywheel within the client’s integrated agency team, building trusted relationships across media, creative, strategy, analytics, commerce and other agency partners.
• Lead the synergy between upper-funnel media and lower-funnel commerce, ensuring brand strategy and commerce activation work together to drive business outcomes.
• Translate brand, portfolio and business priorities into integrated media and commerce strategies.
• Ensure commerce considerations are embedded early in planning, rather than treated as a downstream activation channel.
• Influence cross-agency planning and investment decisions through a strong point of view on the role of commerce throughout the consumer journey.
• Serve as Flywheel’s strategic voice in client and agency conversations, bringing clarity, leadership and a distinctive commerce perspective.
• Partner with client and agency leadership to define priorities, resolve challenges and identify opportunities for greater integration.
• Build and maintain strong executive relationships that foster long-term partnership, candid feedback and continued growth.
• Act as a trusted advisor to the client and a strategic partner to the broader agency team.
• Lead commerce media strategy for major brand and portfolio priorities, including innovation launches, category growth initiatives and business-critical big bets.

Requirements

• 7+ years of experience in commerce media, retail media, integrated media planning, strategy or a related discipline.
• Experience supporting enterprise-scale clients and managing complex, high-visibility client relationships.
• Experience working within an integrated agency model and influencing across partner agencies, disciplines and senior stakeholder groups.
• Deep familiarity with the retail media ecosystem, including Amazon, Walmart, Target, Kroger and Instacart.
• Understanding how to connect upper-funnel brand strategy with lower-funnel commerce activation and performance.
• Experience planning around brand and portfolio priorities, innovation launches, seasonal moments and major business events.
• Understanding how to develop strategies across the full consumer journey, from awareness and consideration through conversion and loyalty.
• Comfortable using business and media effectiveness metrics such as market share, lifetime value, incrementality and share of search to evaluate strategy and guide investment.
• Confident executive communicator who can represent Flywheel credibly with senior clients, agency partners and internal leadership.
• Skilled at influencing without direct authority and creating alignment across complex stakeholder groups.