Responsibilities

• Strategic Account Leadership: Lead SEO and GEO content strategy across a portfolio of medium to large accounts, connecting client objectives, audience needs, competitive opportunities, and performance data to clear priorities and measurable outcomes.
• SEO & GEO Strategy: Use keyword and prompt research, citation analysis, audience insights, and competitive findings to strengthen brand visibility and authority across traditional and generative search.
• Content Production and Editorial Leadership: Develop strategies, roadmaps, briefs, outlines, and recommendations, while writing, editing, and optimizing content as needed. Guide work from ideation through final QA, maintaining high standards for accuracy, clarity, brand alignment, user experience, and SEO/GEO performance.
• AI-Assisted Content Development: Apply AI tools across research, briefing, drafting, editing, and quality assurance while maintaining human oversight of factual accuracy, source quality, originality, brand voice, and subject-matter expertise.
• Team and Capability Development: Manage and mentor Content Strategists while improving the frameworks, workflows, templates, and editorial standards that support high-quality content production at scale.
• Integrated Collaboration: Partner with technical SEO, analytics, design, development, digital PR, paid media, project management, and account teams to deliver connected strategies and address complex client needs.
• Account and Business Growth: Identify opportunities to expand existing accounts and contribute to pitches, proposals, scopes, staffing plans, and capabilities presentations. Stay current on changes in search, AI platforms, content discovery, and audience behavior, translating developments into practical recommendations for clients and internal teams.

Requirements

• A minimum of 7 years of relevant experience in content strategy, SEO, digital content, editorial strategy, or a related discipline
• Experience leading complex content programs across multiple medium to large client accounts, preferably within an agency environment
• Demonstrated expertise in developing content strategies that connect search demand, audience needs, brand positioning, and business objectives
• Strong knowledge of SEO fundamentals, including search intent, keyword research, content architecture, internal linking, on-page optimization, and organic performance analysis
• A working understanding of GEO, generative search platforms, AI citations, prompt tracking, answer visibility, and how these areas connect to broader content strategy
• Experience managing, mentoring, or developing content strategists, writers, and editors
• Strong executive communication skills, with the ability to make complex concepts clear, relevant, and actionable for senior stakeholders
• Proven ability to assess account performance, identify strategic risks and opportunities, and guide teams toward the appropriate response
• Strong editorial judgment and the ability to evaluate content for quality, usefulness, accuracy, search intent, brand alignment, and strategic value
• Experience collaborating with cross-functional teams, including SEO, analytics, account management, project management, design, development, and digital PR

Benefits

• DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
• DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
• We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
• DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
• Learn more about DEPT®
• DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .