Responsibilities

• Lead all media planning and buying processes across the agency
• Lead a team of five+ employees on media strategy and buying best practices
• Work with other media and account leads to create integrated go-to-market strategies
• Primary day-to-day media lead on multiple media or full-service clients, forming and presenting media plans and executing once approved
• Assist in standing up dashboards in reporting platform
• Identify and implement new opportunities for improving and evolving client KPI’s
• Oversee media accounting processes (budget management, insertion orders, billing reconciliation, billing discrepancies)
• Participate in new business efforts by driving and presenting media strategies/audience approach/reporting best practices
• Contribute to agency POVs with media research
• Consistently train staff on evolving digital media acumen, including in-platform training

Requirements

• Ten+ years of traditional and digital media experience across multiple platforms and roles
• Rich history of leading media plans and buys for a variety of clients; destination marketing or hospitality experience is preferred
• Understands identity management within a cookieless world
• Demonstrable participation in multiple new business wins
• Exceptionally strong written, oral communication and presentation skills
• Strong knowledge of Facebook Ads Manager, Google Tag Manager and Google Analytics
• Proficient with Microsoft Word, Excel and Keynote
• Experience with trafficking complex placements and decision trees for dynamic creative optimization (Flashtalking experience a bonus)

Benefits

• Medical, Drug, Vision, Dental
• Dental and Vision Insurance,
• 20 Days of Paid Time Off
• 12 Paid Holidays
• 401K Plan with match
• STD and LTD insurance
• Life & Voluntary Life Insurance
• AD&D Insurance
• Flexible Spending Accounts (FSA)
• Health Savings Account (HSA)